Testing Services and Healthcare: Within Testing Services, BSI's best known product in the UK is the Kitemark, a registered certification mark first used in 1903. The Kitemark which is recognized by 82% of UK adults signifies products or services which have been assessed and tested as meeting the requirements of the related specification or standard within a Kitemark scheme. BSI also conducts testing of products for a wide range of certifications, including for CE marking. CE marking must be applied to a wide range of products intended for sale in the European Economic Area. Frequently manufacturers or importers need a third-party certification of their product from an accredited or "Notified" body. BSI holds Notified Body status for 15 EU Directives, including construction products, marine equipment, pressurized equipment and personal protective equipment. BSI also conducts testing for manufacturers developing new products and has facilities to test across a wide range of sectors, including construction, fire safety, electrical and electronic and engineering products. Within Healthcare, BSI provides regulatory and quality management reviews, and product certification for medical device manufacturers in Europe, the United States, Australia, Japan, Taiwan, Canada and China. It is the market leader in the USA, the world's biggest healthcare market