Risk Communication 02
Risk Communication 02 : (1) The process of providing concise, comprehensible, credible information, as needed to make effective decisions regarding risks. in emergency management/incident response, risk communication is generally considered to be providing a service to those outside of the incident command system, with the goal of influencing behavior. (2) Exchange of information with the goal of improving risk understanding, affecting risk perception and/or equipping people or groups to act appropriately in response to an identified risk. Risk communication is practiced for both non-hazardous conditions and during incidents. During an incident, risk communication is intended to provide information that fosters trust and credibility in government and empowers partners, stakeholders, and the public to make the best possible decisions under extremely difficult time constraints and circumstances. (DHS Risk Lexicon 9/08)
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