School Bus Yellow 2
School Bus Yellow 2 : Use in Other Vehicles: The yellow color of other public vehicles, including taxicabs, did not derive from Dr. Cyr's standardization. Rather, it was from a much earlier choice made by Chicago-based entrepreneur John D. Hertz, who founded the Yellow Cab Company in 1914, and used the color to brand his business. Hertz's later car rental company would also use the bright yellow shade as part of its logo, which is still in use today. It is not known[according to whom?] whether or to what extent Hertz's choice influenced Dr. Cyr's conception, or whether Hertz himself had the same concerns about visibility in mind that Dr. Cyr had
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