Segmentation 2
Segmentation 2 : The process of dividing a mixed (heterogeneous) audience into smaller groups consisting of more similar (homogeneous) individuals, based on how they would likely respond to a particular marketing mix. You might, for example, choose to focus a walking program on those living within a kilometre of their schools, workplaces or nearest transit station. You might then further segment these people by age, or into those who are interested in walking more and those who are not
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