Balanced Scorecard
Balanced Scorecard : A strategic management and measurement system. Balanced Scorecard is a popular strategic management concept developed in 1992 by Robert Kaplan and David Norton. It enables organizations to clarify their vision and strategy and translate them into action. The goal of the balanced scorecard is to link business performance with organizational strategy by measuring results in four areas: financial performance, customer knowledge, internal business processes, and learning and growth
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