Web Analytics
Web Analytics : (ICT) (INT) The use of a range of quantitative analyses to understand Web site performance and visitor experience. These analyses include usage levels and patterns on an individual and aggregate level. Data sources may include clickstream data from the Web server log, Web transaction data, submitted data from input fields on the Web site and data in the internet customer repository. The results may be used to improve site performance (from a technical and content perspective), enhance visitor experience (and thus loyalty), contribute to overall understanding of customers and channels, and identify opportunities and risks
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