Other Applications: (1) Factories and Other Industrial Production Environments: In 1905, the American Woolen Company’s Wood Mill in Lawrence, Massachusetts (then "the largest single worsted mill in the world") utilized Otis' Seeberger-type "reversible" escalators to carry its workers between floors four times a day. The machines did not run all day: rather, escalators ran solely to transport employees to/from midday meals and in/out of the mill. In its advertising, Otis Elevator Company hailed this unconventional use for its unique benefits to both workers and owners: "The profitable and practicable feature of the Escalator, from the viewpoint of the owner, is the increased efficiency of each operator due to the elimination of stair climbing"