Business Risk 1 : Risk that internal and external factors, such as inability to provide a service or product, or a fall in demand for an organizations products or services will result in an unexpected loss
Business Continuity Institute, Lyndon Bird (FBCI), Dictionary of Business Continuity Management Terms (Version 2), Caversham, UK 2011. http://www.thebci.org/glossary.pdf, (BzCntMgt - Brit) {18}