Collateral Media
Collateral Media :
See: Definition for Collateral material. Collateral Material: Printed material, generally controlled by and published by an organization to support its communications efforts. Sometimes used to include promotional and display material. This is the general category of the most commonly used and familiar public print materials - booklets, brochures, fliers, folders, leaflets, pamphlets, pocket-cards, postcards, posters and some display and promotional materials
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