Promoting Principles and Values: In a world with increasing isolation, tension and recourse to violence, it is clear that the Red Cross Red Crescent must champion the individual and community values which encourage respect for other human beings and a willingness to work together to find solutions to community problems. The IFRC has embarked on a consistent and inspirational approach to promoting humanitarian values and the seven Fundamental Principles of the Red Cross and Red Crescent Movement. The seven Fundamental Principles are: humanity, impartiality, neutrality, independence, voluntary service, unity and universality. The aim is to influence the behaviour of the people we work with, through a better understanding of the Fundamental Principles and humanitarian values. The three main target groups are those working within Red Cross Red Crescent National Societies, public and private authorities, and members of the communities where we work