Market Promotion Program
Market Promotion Program : The Market Promotion Program (MPP) was authorized by the Food, Agriculture, Conservation, and Trade Act of 1990 and is administered by the U.S. Department of Agriculture's Foreign Agricultural Service. Under the MPP, surplus stocks or funds from the Commodity Credit Corporation are used to partially reimburse agricultural organizations conducting specific foreign market development projects for eligible products in specified countries. Proposals for MPP programs are developed by trade organizations and private firms. Activities financed by the programs vary from commodity to commodity, and include activities such as market research, construction of a three-story wood demonstration building, construction of a model feed mill, and consumer promotion activities. (MPP is broader in scope than the Targeted Export Assistance [TEA] program, repealed by the 1990 Farm Bill, whose purpose was to assist exports of commoditis hurt by unfair foreign trade practices.)
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