Market Target : A specified segment of the potential transportation market that has been analyzed and selected by a supplier in order to direct the marketing mix toward satisfying this market segment
Ilan Kelman (ed.), Vulnerability and Resilience Definitions and References, Version 2, 2007. http://www.islandvulnerability.org/docs/vulnres.pd f, (Vulnr and Resilience - Brit) {524}