Marketing Mix 1
Marketing Mix 1 : Consists of the four Ps of Marketing: "getting the right product, at the right time, at the right place, with the right price and presented in the right way (promotion) that succeeds in satisfying buyer needs". (A) Product means: (a) the travel behaviour you are promoting to your audience - for example, cycling to work or school (what you want them to do) - this is what you're selling; (b) tangible products or services offered to support and (c) the benefits the audience will experience as a result - for example, time and cost savings, pleasure and fitness (what they want from doing it) - this is what they're buying. (B) Price refers to monetary and non-monetary costs that the target adopters have to bear and the barriers they have to overcome - for example, increased trip time, inconvenience, and safety concerns. (C) Place refers to the locations and environments where your audiences will learn more about, try out and/or continue doing the travel behaviour. Are these places convenient, safe and pleasant? (D) Promotion ensures that your audiences know what you are offering them, believe they will experience the stated benefits and are inspired to act
No records Found