Crisis 15
Crisis 15 :
"A critical event, which, if not handled in an appropriate manner, may dramatically impact an organization's profitability, reputation, or ability to operate. Or, an occurrence and/or perception that threatens the operations, staff, shareholder value, stakeholders, brand, reputation, trust and/or strategic/business goals of an organization". (DigitalCare, State of OR BC Workshop, 2006, p. 51)
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