Crisis Communication 2
Crisis Communication 2 :
"Effective communication is a "resource multiplier" during a crisis, disaster, or emergency. Many of the expected harmful individual and community behaviors can be mitigated with effective crisis and emergency risk communication. Each crisis will carry its own psychological baggage. The practitioner must anticipate what mental stresses the population will be experiencing and apply appropriate risk communication strategies to attempt to manage these stresses in the population. Risk communication is a fully legitimate tool of response and recovery just like any other resource applied to the disaster. It is not an attempt at mass mental therapy. It is a reasoned and mature communication approach to the selection of message, messenger, and method of delivery". (CDC, CERC, 2002, p. 13)
