Crisis Communication STARCC Principle


Crisis Communication STARCC Principle : (1) Simple-Frightened people do not want to hear big words. (2) Timely-Frightened people want information now. (3) Accurate-Frightened people will not get nuances, so give it straight. (4) Relevant-Answer their questions and give action steps. (5) Credible-Empathy and openness are your keys to credibility. (6) Consistent-The slightest change in the message is upsetting. (DHS, Pandemic Influenza CIKR Guide, 2006, p. 78)
No records Found
afaatim.com copyright © April 2016 Dr.K.R.Kamaal. All rights reserved