"The fundamental strategic objective of any organization is to ensure its long term survivability and economic success. Crisis management is a strategic function that links functions such as risk management, safety management, environmental management, security, contingency planning, business recovery, and emergency response". Organizations that have technocratic, reactive, compliance, or preventive (safety and security management) crisis management programs are focused almost exclusively on their internal processes and activities and will see no need to cooperate and coordinate with external organizations. Businesses with communications oriented crisis management programs are focused on their customers and stakeholders, not on threats and vulnerabilities. The strategic integration of these functions is, therefore, a necessary condition for proactive public sector participation in natural disaster reduction. Similarly, an understanding by public sector managers of the private sector requirements for both short term profitability and long term survival will lead to an appreciation of the complexity of private sector crisis management and the effective use of the skills, knowledge, and experience gained by their private sector crisis managers". (Harrald, Linking Corporate Crisis Management To Natural Disaster Reduction, pp. 1, 5)