Japan Corporate Program
Japan Corporate Program : The Japan Corporate Program was initiated (by the U.S. Department of Commerce) to help increase U.S. exports to Japan. The program was initiated in January 1991, following selection of 20 companies to participate in a five-year pilot project to improve U.S. knowledge of, and access to, the Japanese market. As part of the five-year commitment to the program, the companies arrange four visits a year to Japan, including two by their chief executives; publish their product literature in Japanese; participate in at least one trade promotion event in Japan each year; and modify products to enhance consumer acceptance and promote sales in Japan. Commerce supports the 20 firms with market data, arranges introductory meetings with prospective Japanese buyers, and recommends market development strategies
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