"Successful emergency management requires an effective leadership to establish an organizational mission and adopt new organizational changes and cultures. In implementing strategic plans, organizations need to obtain a strong leadership commitment and support to guide in new directions, and to inspire people to achieve the organizational mission.... Leaders play a pivotal role in the implementation of emergency management. Leaders must possess the ability to help mobilize the organization to develop a vision to assist in achieving the organizational goals, and to make a commitment to institutionalize the organizational changes.... The emphasis is on achieving a profound level of organizational change which raises the level of consciousness about the importance and value of certain outcomes, causing employees to transcend self-interest for organizational interest and even changing their needs and desires. As Bass (1985) points out, an effective leader should work within the current organizational culture, while at the same time also changing the organizational culture". (Choi, "Emergency Management: Implications from a Strategic Management Perspective," Journal of Homeland Security and Emergency Management, Vol. 5, Issue 1, Article 1, 2008, p. 10)