"The National Public Health Information Coalition is an independent organization of professionals sought after to improve America's health through public health communications. NPHIC senior public health information officers: Participate with the Centers for Disease Control and Prevention (CDC) and other public and private agencies to promote health and prevent disease; Identify methods to improve communications among members; Communicate with and through the news media to promote greater understanding and awareness of public health issues". (http: //www.nphic.org)